I don’t know about cheek piercings, but other piercings in or around the mouth can definitely cause gums to recede. My orthodontist highly recommended that I take my tongue piercing of two years out because he could see my gumline starting to fade.
I think it really depends on the location. I have two lip piercings and they don’t rub my gums because they are up high, situated right below my lip line. I would ask a few piercers and see what they have to say.

as long as you have the right sized bars they will barely touch your gums at all, and shouldn’t cause a problem.